Virtual reality, alongside its little brother – augmented reality, has become a rewarding topic across nearly all industries. The international VR (Virtual Reality) market anticipates a complete valuation in excess of $26 Billion at the end of 2022 according to a study authored by Zion Market Research. Going further, leading virtual development companies like Singapore’s Swag Soft are positive that its application span across a variety of spectrums, encompassing a range of different industries.
Based on the latter, “virtual reality development does apply towards many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation and much more.” – to set it within their words exactly. VR is surely an exciting new technology that is being improved by the minute and we’ve already seen some massive hard hitters within the face from the Pokémon GO – this game which managed to accept entire world by way of a storm.
It’s obvious that this can be a technology which will simply improve, with 2017 being almost gone, we’ve decided to have a peek behind the curtain and pinpoint some of the top trends in VR development to look forward to in 2018.
Going Well Beyond Sound and Vision
Up until this moment, the emphasis is put towards those two senses – vision and sound. However, serious progress is being manufactured in involving our other senses within the XR. In the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with how big a Snickers bar. It’s claimed to get the “world’s smallest virtual reality scent device” and it can be attached to any VR Headset, regardless of its kind. It absolutely was presented as a demo plus it was coupled with VR applications across a variety of industries such as travel, gaming, fashion, and whatnot.
In any case, this is just an example of the total sensory immersion which is to follow in 2018. We anticipate seeing massive improvements in this connection, greatly attribution to the overall real-time feel presented from the VR technology.
It’s no secret that both VR and AR use a substantial potential of disrupting the entire e-commerce field. V-Commerce does seem like a name that could be used to describe it. Consumers should be able to test out clothes, gear in addition to a range of different products before they place their purchase. What exactly is more, once the technology is developed enough with the implementation of various sensory devices, we could potentially have the ability to test out smells and flavors too. VR is undoubtedly an element of the future of retail. A lot more 3D experiences would be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is undoubtedly not likely to be an exception. What exactly is more, it might easily be the most effective way to get in touch with your perfect customer and plant your brand inside their mind. VR advertising could easily make use of the social profile from the user and display relevant advertisements through a simulated or augmented reality. This is likely to have a huge impact on the overall customer journey. What is more, since VR is really broad and it may be put on nearly every industry, the possibilities for advertising are virtually unlimited.
“That’s something we are able to already see however the trend is definitely to grow since the field itself reaches massive economic growths”, in accordance with Swag Soft, Singaporean Virtual Reality development company. 2018 and also the years to follow will surely see a tremendous rise in the entire need for hiring experts within the VR development field. More content will likely be released in dbaanu many years to come and we’ll see an uptick in the roles which are based on them. This is going to affect an array of different industries including marketing, advertising, design and of course the development of the VR-related gear and sensors.
So, what’s next?
Well, the technology is simply improving, there’s without doubt about this. It’s difficult to determine precisely just how VR would progress from the upcoming year. However, the previously mentioned trends are undoubtedly coming. Not too long ago we were dazzled because we could watch 3D movies at home and on the cinema. Now, we are allowed to immerse ourselves into this parallel world, tapping into the experience completely.